{"id":8806,"date":"2024-09-17T11:21:15","date_gmt":"2024-09-17T11:21:15","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=8806"},"modified":"2024-09-17T11:21:15","modified_gmt":"2024-09-17T11:21:15","slug":"marketing-funnel-cum-transformi-clickurile-in-vanzari-sau-cel-putin-incerci","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/marketing-funnel-cum-transformi-clickurile-in-vanzari-sau-cel-putin-incerci\/","title":{"rendered":"Marketing Funnel: cum transformi clickurile \u00een v\u00e2nz\u0103ri (sau cel pu\u021bin \u00eencerci)"},"content":{"rendered":"\n

\u00cen lumea modern\u0103 a marketingului digital, toat\u0103 lumea vorbe\u0219te despre \u201cmarketing funnel\u201d<\/strong> \u2013 chestia aia magic\u0103 pe care dac\u0103 o urmezi corect, transformi vizitatorii curio\u0219i \u00eentr-o armat\u0103 de cump\u0103r\u0103tori fanatici. Sun\u0103 bine, nu? Ei bine, realitatea e pu\u021bin mai complicat\u0103. S\u0103 vedem cum merge de fapt drumul \u0103sta de la „Uite o reclam\u0103!”<\/strong> la „\u00cemi iau banii, d\u0103-mi produsul!”<\/strong>.<\/p>\n\n\n\n

Hai s\u0103 vedem ce e cu treaba asta \u0219i de ce e important s\u0103 te prefaci c\u0103 \u0219tii despre ea.<\/p>\n\n\n\n

\n\n\n\n

1. Ce e un Marketing Funnel?<\/strong><\/h3>\n\n\n\n

\u00cen teorie, marketing funnel<\/strong> este un model care te ajut\u0103 s\u0103 convingi oamenii s\u0103 \u00ee\u0219i cheltuie banii pe lucrurile tale minunate. Dar de ce \u00eei spunem \u201cp\u00e2lnie\u201d? Pentru c\u0103 \u00eencepe larg \u0219i prinde to\u021bi curio\u0219ii care zic „Hm, interesant!” \u0219i, pe m\u0103sur\u0103 ce se apropie de final, tot mai pu\u021bini ajung s\u0103 zic\u0103 „Ok, ia banii mei!”<\/strong>. Un fel de selec\u021bie natural\u0103 a clien\u021bilor, dac\u0103 vrei.<\/p>\n\n\n\n

Are trei etape clasice (dar cine \u0219tie, poate m\u00e2ine mai apare una nou\u0103):<\/p>\n\n\n\n

    \n
  1. ToFu (Top of Funnel)<\/strong> \u2013 unde oamenii te v\u0103d prima dat\u0103 \u0219i zic: „Ce-i asta?”<\/li>\n\n\n\n
  2. MoFu (Middle of Funnel)<\/strong> \u2013 unde \u00eencep s\u0103 se \u00eentrebe: „Oare chiar am nevoie de chestia asta?”<\/li>\n\n\n\n
  3. BoFu (Bottom of Funnel)<\/strong> \u2013 unde, dac\u0103 ai noroc, zic: „OK, m\u0103 convingi, cump\u0103r!”<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    2. Etapele \u201cmagice\u201d ale Marketing Funnel (sau unde pierzi jum\u0103tate din audien\u021b\u0103)<\/strong><\/h3>\n\n\n\n

    A. ToFu \u2013 Atragerea aten\u021biei (sau cum s\u0103 nu \u00eei sperii)<\/strong><\/h4>\n\n\n\n

    Aici \u00eencepe distrac\u021bia. Ai o reclam\u0103 super cool, ni\u0219te post\u0103ri pe social media care-\u021bi fac contul s\u0103 par\u0103 activ \u0219i viu, dar de fapt doar spui: \u201cHei, eu exist!\u201d<\/strong>.<\/p>\n\n\n\n

    Strategii de top:<\/strong><\/p>\n\n\n\n

      \n
    • Reclamele pe social media:<\/strong> Pentru c\u0103 ce e mai pl\u0103cut dec\u00e2t s\u0103 derulezi prin feed \u0219i s\u0103 te treze\u0219ti c\u0103 \u00ee\u021bi sare \u00een fa\u021b\u0103 un ad pentru ceva de care habar n-aveai c\u0103 ai nevoie? S\u0103 fim sinceri, mul\u021bi apas\u0103 \u201cSkip\u201d<\/strong>, dar unii se opresc, iar asta e tot ce conteaz\u0103.<\/li>\n\n\n\n
    • Content marketing:<\/strong> \u00cei \u00eenve\u021bi pe oameni ceva util (sau cel pu\u021bin asta speri). Scrii articole de blog, faci un video, eventual un meme bine plasat, iar la final lumea zice: \u201cAm \u00eenv\u0103\u021bat ceva, dar tot nu cump\u0103r… \u00eenc\u0103.\u201d<\/strong><\/li>\n\n\n\n
    • SEO \u0219i SEM:<\/strong> Practic, pl\u0103te\u0219ti Google s\u0103 te iubeasc\u0103. \u0218i el o face… p\u00e2n\u0103 nu mai pl\u0103te\u0219ti.<\/li>\n<\/ul>\n\n\n\n

      B. MoFu \u2013 Educa\u021bia clien\u021bilor (sau cum s\u0103 \u00eei \u021bii pe-aproape)<\/strong><\/h4>\n\n\n\n

      Acum c\u0103 oamenii au c\u0103zut \u00een capcana ta (ahem, funnelul t\u0103u), trebuie s\u0103 \u00eei convingi c\u0103 au nevoie de tine. Spoiler alert:<\/strong> majoritatea \u00eenc\u0103 nu sunt convin\u0219i. A\u0219a c\u0103 \u00eencepi s\u0103 le trimi\u021bi mailuri (nu prea multe, s\u0103 nu-i enervezi), webinarii, ghiduri gratuite… practic, \u00eei \u00eenv\u0103lui \u00eentr-un nor de informa\u021bii utile, de care speri c\u0103 se vor ag\u0103\u021ba.<\/p>\n\n\n\n

      Trucuri murdare (dar eficiente):<\/strong><\/p>\n\n\n\n

        \n
      • Email marketing:<\/strong> Da, acele emailuri pe care le \u0219tergi f\u0103r\u0103 s\u0103 le deschizi. Dar hei, cine \u0219tie? Poate unul din zece va citi \u0219i va zice: „Mda, parc\u0103 totu\u0219i \u00eemi trebuie.”<\/strong><\/li>\n\n\n\n
      • Lead magnets:<\/strong> Ofer\u0103-le un eBook gratuit, un webinar sau altceva care sun\u0103 smart. Nu conteaz\u0103 dac\u0103 nu \u00eel citesc niciodat\u0103, ideea e s\u0103 ob\u021bii adresa lor de email.<\/li>\n<\/ul>\n\n\n\n

        C. BoFu \u2013 Conversia (sau momentul adev\u0103rului)<\/strong><\/h4>\n\n\n\n

        Aici se face magia (\u00een teorie). Dup\u0103 ce ai muncit din greu s\u0103 le captezi aten\u021bia \u0219i s\u0103 \u00eei educi, e momentul s\u0103 \u00eencasezi. Dac\u0103 nu fugi, acum \u00ee\u021bi iei banii<\/strong>. Dar asta nu \u00eenseamn\u0103 c\u0103 nu mai trebuie s\u0103-i tratezi frumos \u2013 de fapt, acum \u00eencepe adev\u0103rata rela\u021bie.<\/p>\n\n\n\n

        Cum s\u0103 faci pe cineva s\u0103 zic\u0103 \u201cDa\u201d<\/strong>:<\/p>\n\n\n\n

          \n
        • Oferte speciale \u0219i reduceri:<\/strong> Pentru c\u0103 nimeni nu poate rezista unui mare banner cu „20% reducere azi!”. Hai s\u0103 fim serio\u0219i, cine nu ador\u0103 s\u0103 cread\u0103 c\u0103 face o afacere bun\u0103?<\/li>\n\n\n\n
        • Recenzii \u0219i testimoniale:<\/strong> Le ar\u0103\u021bi ce zic al\u021bii (de preferin\u021b\u0103 lucruri bune, desigur). Dac\u0103 n-ai testimoniale reale, g\u0103se\u0219ti prieteni care s\u0103 spun\u0103 ceva frumos despre tine.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          3. Realitatea dureaz\u0103 mai mult dec\u00e2t un funnel perfect<\/strong><\/h3>\n\n\n\n

          Chiar dac\u0103 toate sun\u0103 bine \u00een teorie, \u00een realitate lucrurile sunt un pic mai complicate. Nu to\u021bi care intr\u0103 \u00een funnel vor ajunge la final, \u0219i asta e ok. C\u00e2teodat\u0103 e vina ta, c\u00e2teodat\u0103 e vina lor \u2013 via\u021ba e nedreapt\u0103.<\/p>\n\n\n\n

          Important e s\u0103 \u00eencerci, s\u0103 \u00eenve\u021bi din gre\u0219eli \u0219i s\u0103 rafinezi procesul. Dac\u0103 faci totul bine (\u0219i poate un pic de noroc ajut\u0103), vei reu\u0219i s\u0103 faci c\u00e2\u021biva oameni s\u0103 cumpere ce vinzi tu. \u0218i dac\u0103 nu… ei bine, mai sunt \u0219i alte funneluri de construit!<\/p>\n\n\n\n

          \n\n\n\n

          Nimic nu e perfect, dar po\u021bi s\u0103 \u00eencerci<\/strong><\/h3>\n\n\n\n

          Marketing funnel nu este o re\u021bet\u0103 magic\u0103, dar e un cadru care te ajut\u0103 s\u0103 \u00een\u021belegi cum s\u0103 atragi, s\u0103 educi \u0219i s\u0103 converte\u0219ti clien\u021bi. Nu te a\u0219tepta s\u0103 func\u021bioneze perfect din prima<\/strong>, dar cu pu\u021bin\u0103 r\u0103bdare, vei vedea rezultate. \u0218i dac\u0103 totul e\u0219ueaz\u0103, po\u021bi mereu s\u0103 zici c\u0103 lumea nu era preg\u0103tit\u0103 pentru geniul t\u0103u.<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u00cen lumea modern\u0103 a marketingului digital, toat\u0103 lumea vorbe\u0219te despre \u201cmarketing funnel\u201d \u2013 chestia aia magic\u0103 pe care dac\u0103 o urmezi corect, transformi vizitatorii curio\u0219i \u00eentr-o armat\u0103 de cump\u0103r\u0103tori fanatici. Sun\u0103 bine, nu? Ei bine, realitatea e pu\u021bin mai complicat\u0103. S\u0103 vedem cum merge de fapt drumul \u0103sta de la „Uite o reclam\u0103!” la „\u00cemi […]<\/p>\n","protected":false},"author":1,"featured_media":8808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-8806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/8806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=8806"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/8806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/8808"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=8806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=8806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=8806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}