{"id":4890,"date":"2017-02-13T12:03:54","date_gmt":"2017-02-13T12:03:54","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=2674"},"modified":"2017-02-13T12:03:54","modified_gmt":"2017-02-13T12:03:54","slug":"analiza-si-strategia-etape-cheie-pentru-afacerea-ta","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/analiza-si-strategia-etape-cheie-pentru-afacerea-ta\/","title":{"rendered":"Analiza \u0219i strategia &#8211; etape cheie pentru afacerea ta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Orice organiza\u021bie trebuie s\u0103 colecteze \u0219i s\u0103 analizeze \u00een permanen\u021b\u0103 informa\u021bii legate de obiectivele, <strong>strategiile<\/strong>, punctele forte\/slabe ale concuren\u021bei, precum \u0219i cum se preg\u0103tesc ace\u0219tia pentru atacuri \u0219i ce reac\u021bii au. \u00cen general, firmele prefer\u0103 s\u0103-\u0219i canalizeze for\u021bele asupra concuren\u021bilor slabi, deoarece sunt mai u\u0219or de comb\u0103tut (resurse \u0219i eforturi reduse), dar <strong>beneficiile<\/strong> ob\u021binute sunt, de asemenea, reduse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd \u00eencepem s\u0103 elabor\u0103m <strong>planul unui proiect<\/strong>, ac\u021biune care s\u0103 se finalizeze cu <strong>implementarea<\/strong> lui, este nevoie s\u0103 urm\u0103rim anumi\u021bi<strong> pa\u0219i<\/strong>. Printre ace\u0219ti pa\u0219i, trebuie s\u0103 \u021binem cont de <strong>analiz\u0103 \u0219i strategie<\/strong>, procese cu mare impact asupra urm\u0103toarelor etape care trebuie desf\u0103\u0219urate. <\/span><span style=\"font-weight: 400;\">Aceste dou\u0103 procese intr\u0103 \u00een <strong>planul de marketing<\/strong> al organiza\u021biei tale. Acesta se refer\u0103 la ac\u021biunile concrete pe care le \u00eentreprinde organiza\u021bia ta pentru a fi \u00een acord cu cerin\u021bele pie\u021bei. De asemenea, cuprinde \u0219i <strong>valorile \u0219i normele organiza\u021biei<\/strong>, fiind un ansamblu de strategii \u0219i tactici, programe \u0219i viziuni realizate pe o perioad\u0103 de timp cu scopul <strong>evolu\u021biei<\/strong> organiza\u021biei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Procesul de marketing pe care \u00eel \u00eentreprinzi trebuie s\u0103 cuprind\u0103 <strong>patru etape<\/strong> : analiza situa\u021biei, strategia de marketing, programul de marketing \u0219i implementarea strategiei de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2701 alignleft\" src=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu-300x199.jpg 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu-1024x678.jpg 1024w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu-768x509.jpg 768w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu-1536x1017.jpg 1536w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2017\/02\/unrkg2jh1j0-olu-eletu.jpg 1631w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Analiza<\/strong> este procesul prin care afli informa\u021bii legate de consumatori, de concuren\u021b\u0103, precum \u0219i cunoa\u0219terea propriilor scopuri \u0219i puncte tari, respectiv puncte slabe. \u00cen aceast\u0103 privin\u021b\u0103, este recomandat s\u0103 realizezi o analiz\u0103 <strong>SWOT<\/strong> \u2013 aceasta se refer\u0103 la <strong>S<\/strong>trenghts (puncte tari), <strong>W<\/strong>eaknesses (puncte slabe), <strong>O<\/strong>pportunities (oportunit\u0103\u021bi), <strong>T<\/strong>hreats (amenin\u021b\u0103ri). Se poate face <strong>analiza<\/strong> privind poten\u021bialii clien\u021bi prin segmentarea pie\u021bei cu ajutorul criteriilor socio-demografice: v\u00e2rst\u0103, sex, stare civil\u0103, ocupa\u021bie, \u00een func\u021bie de stilul de via\u021b\u0103 etc. Analiza atitudinilor consumatorilor existen\u021bi \u00a0fa\u021b\u0103 de promo\u021bii, fa\u021b\u0103 de procesul de achizi\u021bie, inten\u021bia de a recump\u0103ra este foarte important\u0103 pentru afacerea ta. Alt tip de <strong>analiz\u0103<\/strong> pe care trebuie s\u0103 o realizezi este analiza pie\u021bei. Aceasta cuprinde: capacitatea pie\u021bei, cre\u0219terea ei, tendin\u021bele pie\u021bei \u00een ceea ce prive\u0219te produsele, pre\u021burile, promovarea sau distribuirea. Tot aici, intr\u0103 \u0219i segmentele de <strong>consumatori<\/strong> despre care am vorbit \u0219i nevoile acestora, precum \u0219i comportamentul lor de cump\u0103rare. Analiza <strong>concuren\u021bei<\/strong> implic\u0103 \u201ecei mai amenin\u021b\u0103tori\u201d concuren\u021bi, obiectivele \u0219i <strong>strategiile<\/strong> lor de pre\u021b, reputa\u021bia, calitatea produselor \u0219i serviciilor oferite de ei, pozi\u021bionarea \u0219i capacitatea de produc\u021bie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Strategia<\/strong> se refer\u0103 la g\u0103sirea scopurilor \u0219i la formularea clar\u0103 a obiectivelor organiza\u021biei. Acestea trebuie s\u0103 fie stabilite pe un anumit termen (de preferat pe termen lung) \u0219i s\u0103 cuprind\u0103 \u0219i resursele necesare pentru a fi atinse. \u00cen ceea ce prive\u0219te formularea strategiei de marketing, trebuie s\u0103 te g\u00e2nde\u0219ti, \u00een primul r\u00e2nd, la obiective, la tactici care s\u0103 o pun\u0103 \u00een aplicare \u0219i chiar la strategii alternative. \u00cen final, va trebui s\u0103 faci o estimare a rezultatelor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne-am hot\u0103r\u00e2t s\u0103 \u00ee\u021bi prezent\u0103m \u0219i dou\u0103 exemple de <strong>strategii<\/strong> : strategia de pre\u021b \u0219i cea privind promovarea. \u00cenainte de a \u00eencepe s\u0103 formulezi strategiile, este bine s\u0103 r\u0103spunzi la c\u00e2teva <strong>\u00eentreb\u0103ri<\/strong>, cum ar fi \u00een cazul strategiei pentru promovare : Care sunt <strong>obiectivele<\/strong> \u00een ceea ce prive\u0219te promovarea produselor\/serviciilor ? Ce <strong>mesaj<\/strong> vrei s\u0103 transmi\u021bi ? Prin ce <strong>canale<\/strong> ? Cum vrei s\u0103 fii <strong>perceput<\/strong> de c\u0103tre clien\u021bi ? etc. Acestea te vor ajuta<strong> s\u0103 define\u0219ti<\/strong> mult mai bine ac\u021biunile pe care le ai \u00een vedere. A\u0219adar, strategia de promovare se refer\u0103 la modul \u00een care \u00ee\u021bi vei promova produsul\/serviciile, scopul principal fiind atragerea de noi clien\u021bi. Este o etap\u0103 foarte important\u0103, deoarece <strong>informeaz\u0103<\/strong> clien\u021bii despre produsele\/serviciile pe care le oferi, de beneficiile acestora. Dac\u0103 nu pui \u00een aplicare o strategie de promovare, atunci degeaba ai cel mai bun produs de pe pia\u021b\u0103. <strong>Strategia<\/strong> privind <strong>pre\u021bul<\/strong> face parte din strategia de pozi\u021bionare a produselor\/serviciilor tale pe pia\u021b\u0103 \u0219i, de aceea, este foarte important s\u0103 iei \u00een considerare mul\u021bi factori. Printre ace\u0219tia, se num\u0103r\u0103 : costurile de produc\u021bie, ac\u021biunile concuren\u021bei, precum \u0219i rigorile pie\u021bei. Analiz\u00e2nd strategia de pre\u021b a concuren\u021bei, vei \u0219ti ce strategie s\u0103 abordezi tu pentru a atrage at\u00e2t clien\u021bii existen\u021bi, c\u00e2t \u0219i clien\u021bii poten\u021biali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Realizarea<strong> analizei<\/strong> \u0219i adoptarea unei <strong>strategii<\/strong> reprezint\u0103 procese importante, chiar decisive, dar nu trebuie s\u0103 ui\u021bi c\u0103 nu sunt suficiente pentru a atinge <strong>succesul<\/strong>, deoarece trebuie s\u0103 \u021bii cont \u0219i de aplicarea lor, nu numai de elaborare. Un ansamblu complex de ac\u021biuni, de tactici specifice care s\u0103 se concretizeze \u00een <strong>rezultatele scontate<\/strong>.<\/span>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orice organiza\u021bie trebuie s\u0103 colecteze \u0219i s\u0103 analizeze \u00een permanen\u021b\u0103 informa\u021bii legate de obiectivele, strategiile, punctele forte\/slabe ale concuren\u021bei, precum \u0219i cum se preg\u0103tesc ace\u0219tia pentru atacuri \u0219i ce reac\u021bii au. \u00cen general, firmele prefer\u0103 s\u0103-\u0219i canalizeze for\u021bele asupra concuren\u021bilor slabi, deoarece sunt mai u\u0219or de comb\u0103tut (resurse \u0219i eforturi reduse), dar beneficiile ob\u021binute sunt, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[38,39,41,42,43],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fara-categorie","tag-analiza","tag-analiza-si-strategie","tag-plan-de-marketing","tag-strategie","tag-tactici"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=4890"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/2695"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=4890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}