{"id":4887,"date":"2016-12-07T16:30:53","date_gmt":"2016-12-07T16:30:53","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=2621"},"modified":"2016-12-07T16:30:53","modified_gmt":"2016-12-07T16:30:53","slug":"promovarea-pe-facebook-de-ce-este-o-necesitate-si-de-ce-buget-ai-nevoie","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/promovarea-pe-facebook-de-ce-este-o-necesitate-si-de-ce-buget-ai-nevoie\/","title":{"rendered":"Promovarea pe Facebook: de ce este o necesitate \u0219i de ce buget ai nevoie ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00cen prezent, majoritatea utilizatorilor de Internet de\u021bin conturi pe <\/span><b>re\u021belele sociale<\/b><span style=\"font-weight: 400;\">. Printre cele mai utilizate re\u021bele se num\u0103r\u0103<\/span><b> Facebook<\/b><span style=\"font-weight: 400;\">, Instagram, Twitter, LinkedIn sau Youtube. De aceea, atunci c\u00e2nd \u00ee\u021bi construie\u0219ti un site \u0219i te g\u00e2nde\u0219ti la <\/span><b>promovare \u00een mediul online<\/b><span style=\"font-weight: 400;\">, trebuie s\u0103 alegi locul \u00een care se g\u0103sesc poten\u021bialii clien\u021bi, cei care ar putea fi interesa\u021bi de produsele sau serviciile tale. Potrivit Facebrands.ro, circa 8.4 milioane de rom\u00e2ni au, \u00een prezent, cont de Facebook. Prin urmare, majoritatea brandurilor au ales s\u0103 fie aproape de clien\u021bii lor prin intermediul post\u0103rilor de pe re\u021belele sociale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook ofer\u0103 posibilitatea prin sistemul de publicitate cu plat\u0103 la clic, <\/span><b>Facebook ads<\/b><span style=\"font-weight: 400;\">, de a construi campanii de promovare, astfel \u00eenc\u00e2t reclamele s\u0103 fie afi\u0219ate c\u00e2t mai targetat, \u00een func\u021bie de loca\u021bia, interesele, v\u00e2rsta sau alte informa\u021bii relevante ale utilizatorilor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen acest fel, <\/span><b>reach-ul \u0219i num\u0103rul like-urilor<\/b><span style=\"font-weight: 400;\"> cresc (ceea ce \u00eenseamn\u0103 <\/span><b>vizibilitate<\/b><span style=\"font-weight: 400;\">). Reach-ul de pe Facebook poate fi organic sau pl\u0103tit. Dar ce reprezint\u0103 acest reach? Acesta se refer\u0103 la totalitatea<\/span><b> utilizatorilor<\/b><span style=\"font-weight: 400;\"> la care a ajuns postarea ta (adic\u0103 ar fi putut vedea mesajul publicat pe pagin\u0103). Este foarte important, deoarece ne indic\u0103 compara\u021bia \u00eentre num\u0103rul de oameni care au v\u0103zut postarea, num\u0103rul de oameni care au reac\u021bionat sau num\u0103rul de afi\u0219\u0103ri al unui banner. Prin urmare este un indicator care ne spune dac\u0103 ne-am descurcat bine cu campania.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaniile pl\u0103tite de la Facebook sunt o op\u021biune perfect\u0103, deoarece au multe <\/span><b>avantaje<\/b><span style=\"font-weight: 400;\">, printre care:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>Anun\u021bul<\/b><span style=\"font-weight: 400;\"> t\u0103u va ajunge \u00een fa\u021ba a milioane de utilizatori, foarte bine targeta\u021bi<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00ce\u021bi vei g\u0103si <\/span><b>clien\u021bii<\/b><span style=\"font-weight: 400;\"> mai u\u0219or, pentru c\u0103 reclamele tale vor ajunge la oamenii care sunt interesa\u021bi de produsele sau serviciile tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Facebook Ads \u00ee\u021bi permite s\u0103 \u00ee\u021bi alegi <\/span><b>segmentele demografice \u0219i bugetul<\/b><span style=\"font-weight: 400;\">, deci tu de\u021bii controlul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Reclamele tale sunt <\/span><b>optimizate<\/b><span style=\"font-weight: 400;\">, astfel \u00eenc\u00e2t oamenii sunt atra\u0219i \u0219i reac\u021bioneaz\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><b>\u00a0<\/b><b>Bugetul<\/b><span style=\"font-weight: 400;\"> poate fi oric\u00e2nd editat sau oprit, dac\u0103 \u0219tii c\u0103 \u021bi-ai atins obiectivele sau campania nu are randamentul scontat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te <\/span><b>locul \u00een care vor ap\u0103rea reclamele<\/b><span style=\"font-weight: 400;\">, po\u021bi decide unde s\u0103 fie afi\u0219ate, av\u00e2nd urm\u0103toarele op\u021biuni:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Mobile News Feed<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Desktop News Feed<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Desktop Right Column<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Audience Network <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trebuie s\u0103 \u00ee\u021bi setezi <\/span><b>obiectivul campaniei<\/b><span style=\"font-weight: 400;\">, pentru a \u0219ti ce modalitate de plat\u0103 s\u0103 efectuezi. Exist\u0103 sistemul <\/span><b>CPC (cost per click), CPM (cost pe mia de afi\u0219\u0103ri) sau CPA (cost per ac\u021biune sau rezultat<\/b><span style=\"font-weight: 400;\"> \u2013 de exemplu un like, comentariu sau share). \u00cen func\u021bie de obiectivul pe care \u021bi l-ai stabilit, po\u021bi alege ce te avantajeaz\u0103. De exemplu, dac\u0103 \u00ee\u021bi dore\u0219ti s\u0103 cre\u0219ti vizbilitatea, vei dori ca reclama s\u0103 fie afi\u0219at\u0103 mai des, deci vei alege s\u0103 pl\u0103te\u0219ti per mia de afi\u0219\u0103ri. \u00cens\u0103, dac\u0103 vrei o campanie bazat\u0103 pe conversii, atunci vei alege s\u0103 pl\u0103te\u0219ti clicurile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, ca s\u0103 alegi <\/span><b>tipul de licita\u021bie<\/b><span style=\"font-weight: 400;\">, Facebook \u00ee\u021bi ofer\u0103 dou\u0103 op\u021biuni pentru ca reclama ta s\u0103 fie licitat\u0103 \u00een func\u021bie de costul pe mia de afi\u0219\u0103ri sau de clicuri. Astfel, exist\u0103 modalit\u0103\u021bile :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Automat- prin care \u00eei oferi Facebook-ului capacitatea de a de\u021bine controlul, put\u00e2nd s\u0103 ajusteze costul per unitate \u00eentr-un mod care s\u0103 te avantajeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Manual- dac\u0103 alegi aceast\u0103 op\u021biune tu vei stabili c\u00e2t s\u0103 pl\u0103te\u0219ti pentru un clic sau pe mia de afi\u0219\u0103ri.<\/span><\/p>\n<p><b>Bugetul \u00a0minim zilnic<\/b><span style=\"font-weight: 400;\"> poate fi stabilit \u0219i controlat de tine. Acesta difer\u0103 \u00een func\u021bie de obiectivul pe care \u021bi l-ai propus \u0219i de ac\u021biunea dorit\u0103. Exist\u0103 limite minime pentru ac\u021biunile pe care le \u00eentreprinzi. Ele pot fi cuprinse \u00eentre <\/span><span style=\"font-weight: 400;\">$0.5 \u0219i $20 pe zi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, este foarte important s\u0103 m\u0103sori corect <strong>rezultatele<\/strong> campaniei realizate prin intermediul Facebook Ads. Po\u021bi apela la <strong>Pixel Tracking<\/strong> pentru a ob\u021bine un raport exact al performan\u021bei \u00een conversii dat\u0103 de reclama ta. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen concluzie, campaniile pl\u0103tite prin intermediul Facebook au devenit o <\/span><b>necesitate<\/b><span style=\"font-weight: 400;\">, acesta fiind lider de pia\u021b\u0103 \u00een r\u00e2ndul re\u021belelor sociale \u0219i fiind locul \u00een care se afl\u0103 aproape to\u021bi utilizatorii de media online. <\/span>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen prezent, majoritatea utilizatorilor de Internet de\u021bin conturi pe re\u021belele sociale. Printre cele mai utilizate re\u021bele se num\u0103r\u0103 Facebook, Instagram, Twitter, LinkedIn sau Youtube. De aceea, atunci c\u00e2nd \u00ee\u021bi construie\u0219ti un site \u0219i te g\u00e2nde\u0219ti la promovare \u00een mediul online, trebuie s\u0103 alegi locul \u00een care se g\u0103sesc poten\u021bialii clien\u021bi, cei care ar putea fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,20],"tags":[29,9,30],"class_list":["post-4887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-branding","category-social-media","tag-promovare-facebook","tag-social-media","tag-visibility"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=4887"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/4899"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=4887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=4887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=4887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}