{"id":4299,"date":"2021-11-02T09:19:40","date_gmt":"2021-11-02T09:19:40","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=4299"},"modified":"2021-11-02T09:19:40","modified_gmt":"2021-11-02T09:19:40","slug":"ce-impact-au-emoji-in-comunicarea-de-brand-in-2021","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/ce-impact-au-emoji-in-comunicarea-de-brand-in-2021\/","title":{"rendered":"Ce impact au emoji \u00een comunicarea de brand, \u00een 2021?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zilnic, pe Facebook Messenger sunt trimise peste 5 milioane de emoticoane la nivel mondial. Ceea ce \u00eenseamn\u0103 c\u0103, indiferent de ras\u0103, etnie, gen sau stil de via\u021b\u0103, cu to\u021bii \u201evorbim aceea\u0219i limb\u0103\u201d. Un limbaj pe care ar trebui s\u0103 \u00eel abordeze \u0219i brandurile pentru a comunica mai u\u0219or \u0219i pentru a avea o interfa\u021b\u0103 mai prietenoas\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simbolurile emoji activeaz\u0103 \u00een social media asemenea unor useri. A\u0219a c\u0103, cel mai bun mod de interac\u021biune B2C este s\u0103 vorbe\u0219ti pe limba consumatorului.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c-1024x300.png\" alt=\"\" class=\"wp-image-4300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c-1024x300.png 1024w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c-300x88.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c-768x225.png 768w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c-1536x450.png 1536w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/group-of-diverse-people-holding-emoticon-icons-shutterstock.x3767698c.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>cum-folose\u0219ti-emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce sunt emoji?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 \u00eencepem cu \u00eenceputul. Emoticoanele sunt primele care au \u00eenceput s\u0103 ne coloreze via\u021ba \u0219i mesajele, acum aproximativ 20 de ani. Au aceea\u0219i v\u00e2rst\u0103 cu \u00eenceputurile vie\u021bii noastre digitale \u0219i au fost inventate de un angajat al companiei japoneze DoCoMo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denumirea de emoji vine tot din \u021bara de origine, combin\u00e2nd japonezul \u7d75  (\u201e e&#8221;, poz\u0103), cu \u6587  (\u201e mo,&#8221; scriere) \u0219i \u5b57  (\u201e ji,&#8221; personaj\/caracter).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/546-5468999_heart-wit-da-wings-heart-emoji-pixel-art.png\" alt=\"\" class=\"wp-image-4301\" width=\"522\" height=\"317\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/546-5468999_heart-wit-da-wings-heart-emoji-pixel-art.png 840w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/546-5468999_heart-wit-da-wings-heart-emoji-pixel-art-300x182.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/546-5468999_heart-wit-da-wings-heart-emoji-pixel-art-768x466.png 768w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><figcaption>emoji-pixel<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte s\u0103 devin\u0103 unicoduri standard pe un ecran, aceste pictograme ale Antichit\u0103\u021bii \u00eempodobeau pere\u021bii piramidelor \u0219i pergamentelor, av\u00e2nd la baz\u0103 pictograme asem\u0103n\u0103toare.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Emoji sau Emoticon?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apropo de Antichitate, \u00ee\u021bi mai aminte\u0219ti c\u0103 pe vremea <em>Yahoo!<\/em>  foloseai mai degrab\u0103 termenul de <em>emoticon<\/em>? Nu era gre\u0219it! <em>Yahoo! <\/em>avea o gam\u0103 restr\u00e2ns\u0103 de pictograme \u0219i majoritatea reprezentau emo\u021bii \u0219i expresii faciale, care puteau fi create direct din tastatur\u0103, prin combina\u021bii de taste.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/regular-msn-emoticons.jpg\" alt=\"\" class=\"wp-image-4302\" width=\"420\" height=\"268\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/regular-msn-emoticons.jpg 514w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/regular-msn-emoticons-300x191.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><figcaption>emoticoane<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, <em>emoji<\/em> reprezint\u0103 diverse imagini digitale, care nu pot fi ata\u0219ate \u00een text, dec\u00e2t din meniul corespunz\u0103tor.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtzTk2DaKZ5gfmsvSC8nWAVc7pnnp833tfg1wpEcLyfQVdrUvjebLQLt74VQKS77s385tjLNoCqWXebhUJwBuupr.png\" alt=\"\" class=\"wp-image-4303\" width=\"413\" height=\"252\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtzTk2DaKZ5gfmsvSC8nWAVc7pnnp833tfg1wpEcLyfQVdrUvjebLQLt74VQKS77s385tjLNoCqWXebhUJwBuupr.png 960w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtzTk2DaKZ5gfmsvSC8nWAVc7pnnp833tfg1wpEcLyfQVdrUvjebLQLt74VQKS77s385tjLNoCqWXebhUJwBuupr-300x183.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtzTk2DaKZ5gfmsvSC8nWAVc7pnnp833tfg1wpEcLyfQVdrUvjebLQLt74VQKS77s385tjLNoCqWXebhUJwBuupr-768x470.png 768w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><figcaption>emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce e bine s\u0103 folose\u0219ti emojis?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Emoji-urile au devenit parte din limbajul digital. Sunt o completare a alfabetului \u0219i, \u00een acela\u0219i timp, o limb\u0103 universal\u0103. Sunt u\u0219or de \u00een\u021beles indiferent de cultura \u0219i locul de provenien\u021b\u0103. \u00cen plus, ofer\u0103 beneficii reale la nivel de tone of voice \u0219i digital branding.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Emoji-urile dinamizeaz\u0103 descrierile!<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">De cele mai multe ori, pictogramele sunt folosite ca o completare, oferind un plus de culoare cuvintelor. Repetarea ideii la nivel vizual fixeaz\u0103 mult mai bine mesajul \u00een mintea utilizatorului. Emoji-urile pot exprima identitatea de brand, prin c\u00e2teva reguli ce \u021bin de tone of voice sau paleta de culori reprezentativ\u0103.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Job Well Done vs. Job Well Done \u2705&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adresa: Calea Dude\u0219ti, nr. 94 vs. \ud83d\udccc Calea Dude\u0219ti, nr. 94<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/megaphone-with-emojis-social-media-reactions-concept-vector.jpg\" alt=\"\" class=\"wp-image-4304\" width=\"544\" height=\"319\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/megaphone-with-emojis-social-media-reactions-concept-vector.jpg 681w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/megaphone-with-emojis-social-media-reactions-concept-vector-300x176.jpg 300w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><figcaption>emoji-\u00een-descrieri<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, emoticoanele pot produce artificii textuale, \u00eenlocuind direct cuvintele. Efortul de descifrare genereaz\u0103 mai mult engagement \u0219i transform\u0103 textul \u00eentr-unul mai prietenos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfe0 sweet \ud83c\udfe0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coming \ud83d\udd1c<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Emoji-urile ofer\u0103 o personalitate mai puternic\u0103 brandului!<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Here are some #TipsAndTricks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00cencearc\u0103 s\u0103 selectezi emoticoane \u00een tem\u0103 cu manualul de brand. Astfel, vei p\u0103stra cromatica brandului chiar \u0219i \u00een copy-uri, iar identitatea de brand se va fixa mai u\u0219or \u00een mintea consumatorului.&nbsp;Te po\u021bi inspira de aici: <a href=\"https:\/\/emojipedia.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/emojipedia.org\/<\/a><\/li><li>Folose\u0219te un mix de pictograme  populare \u0219i de emoticoane tipice brandului t\u0103u. Te po\u021bi inspira de aici: <a href=\"https:\/\/360advertising.ro\/new\/emoticoane-unde-si-cat-de-des-sunt-folosite\/\">https:\/\/360advertisin.ro\/emoticoane-unde-si-cat-de-des-sunt-folosite\/<\/a><\/li><li>Folose\u0219te emoji \u00een tem\u0103 cu brandul. Iat\u0103 c\u00e2teva exemple:&nbsp;<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Domeniul beauty:<\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/EmojiIntro.jpg\" alt=\"\" class=\"wp-image-4305\" width=\"494\" height=\"329\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/EmojiIntro.jpg 665w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/EmojiIntro-300x200.jpg 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><figcaption>beauty-emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Domeniul food:&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/Image-emojipediaorg.jpg\" alt=\"\" class=\"wp-image-4306\" width=\"500\" height=\"281\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Image-emojipediaorg.jpg 1000w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Image-emojipediaorg-300x169.jpg 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Image-emojipediaorg-768x432.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption>food-emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Domeniul medical:<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/istockphoto-947994284-612x612-1.jpg\" alt=\"\" class=\"wp-image-4307\" width=\"554\" height=\"208\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/istockphoto-947994284-612x612-1.jpg 612w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/istockphoto-947994284-612x612-1-300x113.jpg 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><figcaption>Isolated Vector Elements- medical-emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Domeniul recreativ:<\/h4>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM-1024x259.png\" alt=\"\" data-id=\"4308\" data-full-url=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM.png\" data-link=\"https:\/\/360advertising.ro\/new\/?attachment_id=4308\" class=\"wp-image-4308\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM-1024x259.png 1024w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM-300x76.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM-768x194.png 768w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Screen-Shot-2017-09-30-at-11.09.57-AM.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">sport-emoji<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Domeniul green:<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/Nature_Emojis.png\" alt=\"\" class=\"wp-image-4310\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Nature_Emojis.png 400w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/Nature_Emojis-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption>green-emoji<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cresc impactul brandului!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Emoji-urile puse \u00een mailuri cresc rata de r\u0103spuns \u0219i de deschidere. Folosirea emoji-urilor cre\u0219te de la un an la altul cu aproximativ 775% de la un an la altul [Jess Nelson of Email Marketing Daily]. La fel se \u00eent\u00e2mpl\u0103 \u0219i cu notific\u0103rile. Cele care con\u021bin emoji-uri au o rat\u0103 de deschidere cu 85% mai mare.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00cemprietenesc consumatorul cu brandul!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O postare care con\u021bine emoticoanee este mai u\u0219or de citit. De asemenea, oric\u00e2t de serioas\u0103 ar fi postarea, acestea \u00eei ofer\u0103 un plus de familiar.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-1024x609.jpg\" alt=\"\" class=\"wp-image-4311\" width=\"491\" height=\"291\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-1024x609.jpg 1024w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-300x178.jpg 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-768x457.jpg 768w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-1536x914.jpg 1536w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/11\/22334466-scaled-1-2048x1218.jpg 2048w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><figcaption>B2C<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen scurte cuvinte, emoji reprezint\u0103 un fel de \u201emicunelte secrete\u201d pe care orice om de marketing le are \u00een buzunar. Sunt u\u0219or de folosit, a\u0219a c\u0103 ce mai a\u0219tep\u021bi? Creeaz\u0103 o strategie de comunicare sincer\u0103 \u0219i eficient\u0103, incluzandu-le \u0219i pe ele.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cum s\u0103 faci asta \u00een mod profi? Stay tuned. Urmeaz\u0103 un articol mai detaliat despre modalit\u0103\u021bile eficiente de folosire a emoji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zilnic, pe Facebook Messenger sunt trimise peste 5 milioane de emoticoane la nivel mondial. Ceea ce \u00eenseamn\u0103 c\u0103, indiferent de ras\u0103, etnie, gen sau stil de via\u021b\u0103, cu to\u021bii \u201evorbim aceea\u0219i limb\u0103\u201d. Un limbaj pe care ar trebui s\u0103 \u00eel abordeze \u0219i brandurile pentru a comunica mai u\u0219or \u0219i pentru a avea o interfa\u021b\u0103 mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fara-categorie"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/4312"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=4299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}