{"id":4263,"date":"2021-06-09T11:36:19","date_gmt":"2021-06-09T11:36:19","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=4263"},"modified":"2021-06-09T11:36:19","modified_gmt":"2021-06-09T11:36:19","slug":"cat-costa-un-logo","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/cat-costa-un-logo\/","title":{"rendered":"C\u00e2t cost\u0103 un logo f\u0103cut de profesioni\u0219ti?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un logo face diferen\u021ba \u00eentre o afacere oarecare \u0219i un brand iubit de consumatori. A\u0219a c\u0103 atunci c\u00e2nd iei \u00een considerare un pre\u021b de logo, trebuie s\u0103 con\u0219tientizezi c\u0103 el variaz\u0103 de la c\u00e2\u021biva euro, p\u00e2n\u0103 la c\u00e2teva mii de euro.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intervalul extins \u00eentre cele dou\u0103 limite de pre\u021b depinde de a\u0219tept\u0103rile \u0219i dorin\u021bele tale, de oamenii la care apelezi \u0219i chiar de felul \u00een care vrei s\u0103-l utilizezi.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am adunat aici tot ce ar trebui s\u0103 \u0219tii, c\u00e2nd iei \u00een considerare achizi\u021bia unui logo. Cite\u0219te tot, avem o surpriz\u0103 pentru tine.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/iStock-865230556.png\" alt=\"\" class=\"wp-image-4265\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/iStock-865230556.png 1000w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/iStock-865230556-300x200.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/iStock-865230556-768x512.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum \u00ee\u021bi poate ajuta un logo afacerea?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poate c\u0103 unul dintre motivele pentru care cite\u0219ti acest articol este faptul c\u0103 vrei s\u0103 schimbi ceva. S\u0103 ai o vizibilitate mai bun\u0103, s\u0103 \u00ee\u021bi cre\u0219ti cifra de afaceri, s\u0103 fidelizezi clien\u021bii sau s\u0103 te dezvol\u021bi. Toate pot fi aduse la realitate printr-un logo care s\u0103 aib\u0103 \u00een spate o identitate vizual\u0103 solid\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd cump\u0103r\u0103 un produs, consumatorul trebuie s\u0103 aleag\u0103 dintr-o mare de branduri care i-l pun la dispozi\u021bie. \u00cens\u0103 achizi\u021bia nu se mai limiteaz\u0103 doar la a g\u0103si un produs de care ai nevoie. Aici intervine alegerea brandului. Identitatea afacerii tale poate face diferen\u021ba \u00eentre a fi primul brand care apare \u00een mintea consumatorului sau o op\u021biune secundar\u0103.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca s\u0103 determini tranzac\u021bia financiar\u0103, trebuie s\u0103 creezi prima dat\u0103 o tranzac\u021bie sentimental\u0103, s\u0103 te \u00eemprietene\u0219ti cu consumatorul. Formeaz\u0103-\u021bi o identitate vizual\u0103 \u0219i \u00eemprietene\u0219te-te cu fiecare consumator \u00een parte. Vei vedea cum imaginea se capitalizeaz\u0103 de la sine.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"360\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/color-logos-famous-logo-designs.png\" alt=\"\" class=\"wp-image-4266\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/color-logos-famous-logo-designs.png 600w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/color-logos-famous-logo-designs-300x180.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La ce s\u0103 te a\u0219tep\u021bi de la un logo?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219tept\u0103rile tale sunt cele care determin\u0103 pre\u021bul unui logo. \u00centr-o lume digitalizat\u0103, s\u0103 te lansezi pe pia\u021b\u0103 \u0219i s\u0103 spui \u201eam ceva de v\u00e2nzare\u201d, nu mai func\u021bioneaz\u0103. Aten\u021bia consumatorului scade la c\u00e2teva secunde, iar mediul concuren\u021bial e suprasaturat de afaceri care se \u00eentrec, pentru a ie\u0219i \u00een eviden\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a c\u0103 trebuie s\u0103 \u0219tii clar ce \u00ee\u021bi dore\u0219ti, cum \u0219i pentru ce. Ai un business doar \u00een digital? Vrei s\u0103 te promovezi \u0219i offline? Vrei ca acest logo s\u0103 \u00ee\u021bi defineasc\u0103 mai bine identitatea sau s\u0103 o modifice? Acestea sunt primele \u00eentreb\u0103ri pe care trebuie s\u0103 \u021bi le pui, \u00eenainte de \u201eC\u00e2t cost\u0103 un logo?\u201d. Pre\u021bul e un detaliu mult mai pu\u021bin important fa\u021b\u0103 de a\u0219tept\u0103rile tale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alt\u0103 \u00eentrebare, la care trebuie s\u0103 ai toate r\u0103spunsurile, este: \u201dCare este pozi\u021bionarea afacerii tale?\u201d. Dac\u0103 vinzi materiale de construc\u021bii, nu te po\u021bi defini printr-un logo cu linii sub\u021biri \u0219i asimetrice, culori roz pastelate, a\u0219a cum sunt logo-urile \u00een domeniul beauty \u0219i lifestyle.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un expert \u00een graphic design \u0219tie cum s\u0103 adapteze aceste cerin\u021be, astfel \u00eenc\u00e2t s\u0103 corespund\u0103 \u0219i cu domeniul t\u0103u de activitate.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/Visual-Branding-1024x455.jpg\" alt=\"\" class=\"wp-image-4268\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Visual-Branding-1024x455.jpg 1024w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Visual-Branding-300x133.jpg 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Visual-Branding-768x341.jpg 768w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Visual-Branding-1536x682.jpg 1536w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Visual-Branding.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u00cen ce const\u0103 crearea unui logo?\u00a0<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un logo este creat printr-o varietate de programe \u0219i tehnici, de unde poate ap\u0103rea \u0219i diferen\u021ba substan\u021bial\u0103 de pre\u021b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd achizi\u021bionezi un logo la un pre\u021b mai mare, nu prime\u0219ti un simplu desen. Achizi\u021bionezi \u0219i o analiz\u0103 mai mult sau mai pu\u021bin detaliat\u0103, asupra culorilor \u0219i profilului pie\u021bei, dar, cel mai important, achizi\u021bionezi \u0219i p\u0103rerea \u0219i cunoa\u0219terea exper\u021bilor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, un logo trebuie s\u0103 fie c\u00e2t mai simplu, de impact \u0219i s\u0103 reu\u0219easc\u0103 s\u0103 transmit\u0103 elementul identitar primar al business-ului t\u0103u. El trebuie s\u0103 aib\u0103 maxim dou\u0103 culori, dintre care una este dominant\u0103 \u0219i celelalte dou\u0103 secundare. Mai mult, dimensiunile sale \u0219i locul pe care \u00eel ocup\u0103 \u00een pagin\u0103 sunt la fel de importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O echip\u0103 de exper\u021bi \u00ee\u021bi va furniza un pachet complet de servicii \u0219i produse necesare cre\u0103rii unei identit\u0103\u021bi vizuale ca la carte.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"380\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/visual-identity.png\" alt=\"\" class=\"wp-image-4267\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/visual-identity.png 750w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/visual-identity-300x152.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Cui te adresezi pentru crearea unui logo profesional?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 \u021bi-ai fixat a\u0219tept\u0103rile \u0219i te-ai decis asupra unui concept, urmeaz\u0103 s\u0103 te adresezi unui expert. Cu siguran\u021b\u0103 c\u0103 primii pa\u0219i au un cuv\u00e2nt important de spus asupra a c\u00e2t cost\u0103 un logo, \u00eens\u0103 ceea ce face cu adev\u0103rat diferen\u021ba este cui te adresezi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agen\u021biile vin cu servicii integrate. \u00cen spatele oric\u0103rui logo f\u0103cut de ele, nu exist\u0103 doar o echip\u0103 de exper\u021bi \u00een graphic design, ci \u0219i account manageri \u0219i strategi, care cunosc pia\u021ba \u0219i decid ce \u021bi se potrive\u0219te cel mai bine. Fiecare agen\u021bie de publicitate are felul ei de a cerceta \u0219i a dezvolta conceptul briefului t\u0103u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"484\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/what-does-a-graphic-designer-do_860.jpg\" alt=\"\" class=\"wp-image-4269\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/what-does-a-graphic-designer-do_860.jpg 860w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/what-does-a-graphic-designer-do_860-300x169.jpg 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/what-does-a-graphic-designer-do_860-768x432.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>La ce te ajut\u0103 logo-ul \u00een identitatea de brand?\u00a0<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen momentul \u00een care business-ul t\u0103u dob\u00e2nde\u0219te o identitate vizual\u0103, trebuie s\u0103 te asiguri c\u0103 o exprimi prin tot ceea ce faci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta trebuie s\u0103 apar\u0103 pe toate materialele promo\u021bionale ale afacerii tale, \u00eentocmai cum \u00ee\u021bi este indicat \u00een manualul de brand pe care \u021bi-l \u00eenm\u00e2neaz\u0103 agen\u021bia. Nu doar logo-ul este important, ci \u0219i culorile reprezentative pentru tine \u0219i a\u0219ezarea sa \u00een pagin\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe m\u0103sur\u0103 ce identitatea ta vizual\u0103 se va \u00eenr\u0103d\u0103cina mai bine, vei observa c\u0103 gradul de recognoscibilitate cre\u0219te. Traficul pe site, impactul \u00een social media, dar mai ales, achizi\u021biile, vor cre\u0219te gradual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e2t cost\u0103 un logo?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este \u00eentrebarea. Dup\u0103 cum ai citit p\u00e2n\u0103 acum, un logo nu este \u00een niciun caz un produs \u0219i serviciu cu pre\u021b fix. \u00cen mod normal, pre\u021bul s\u0103u porne\u0219te de pe la 20 de euro, la care se mai pot ad\u0103uga c\u00e2teva zerouri s\u0103n\u0103toase \u00een func\u021bie de ce \u00ee\u021bi dore\u0219ti \u0219i la cine apelezi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrei p\u0103rerea \u0219i serviciile noastre, viziunea 360, creativ\u0103 \u0219i prietenoas\u0103 asupra unui logo este chiar aici: <a href=\"https:\/\/360advertising.ro\/new\/branding\/\">https:\/\/360advertising.ro\/new\/branding\/<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 \u0219tim ce \u00eenseamn\u0103 un start-up, c\u00e2t de important este s\u0103 \u00ee\u021bi define\u0219ti teritoriul de pia\u021b\u0103 c\u00e2t mai bine, dar \u0219i pentru c\u0103 ai citit p\u00e2n\u0103 la final acest articol, avem o surpriz\u0103 pentru tine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luna aceasta organiz\u0103m un giveaway, \u00een care po\u021bi c\u00e2\u0219tiga un logo f\u0103cut de profesioni\u0219tii no\u0219tri \u00een branding. Nu e nevoie de nimic mai mult dec\u00e2t un like, follow \u0219i un comentariu catchy. Te a\u0219tept\u0103m aici: <a href=\"https:\/\/www.instagram.com\/360advertising\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/360advertising\/<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hai s\u0103 d\u0103m culoare business-ului t\u0103u!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2021\/06\/Captura.png\" alt=\"\" class=\"wp-image-4271\" width=\"583\" height=\"543\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Captura.png 890w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Captura-300x280.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2021\/06\/Captura-768x716.png 768w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un logo face diferen\u021ba \u00eentre o afacere oarecare \u0219i un brand iubit de consumatori. A\u0219a c\u0103 atunci c\u00e2nd iei \u00een considerare un pre\u021b de logo, trebuie s\u0103 con\u0219tientizezi c\u0103 el variaz\u0103 de la c\u00e2\u021biva euro, p\u00e2n\u0103 la c\u00e2teva mii de euro.&nbsp; Intervalul extins \u00eentre cele dou\u0103 limite de pre\u021b depinde de a\u0219tept\u0103rile \u0219i dorin\u021bele tale, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fara-categorie"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=4263"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/4263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/4264"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=4263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=4263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=4263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}