{"id":3377,"date":"2019-02-09T09:31:46","date_gmt":"2019-02-09T09:31:46","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=3377"},"modified":"2019-02-09T09:31:46","modified_gmt":"2019-02-09T09:31:46","slug":"cele-12-tipuri-de-reclame-pe-facebook","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/cele-12-tipuri-de-reclame-pe-facebook\/","title":{"rendered":"Cele 12 tipuri de reclame pe Facebook"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Poate p\u0103rea simplu s\u0103 creezi o<\/span><span style=\"font-weight: 400;\"> reclam\u0103 pe Facebook<\/span><span style=\"font-weight: 400;\">. Un click acolo, un click dincolo. <em>\u0218i gata!<\/em> Clien\u021bi din bel\u0219ug.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, chiar \u0219i setarea unei <\/span><span style=\"font-weight: 400;\">reclame<\/span><span style=\"font-weight: 400;\"> pe <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> este o art\u0103, pe care nu o po\u021bi st\u0103p\u00e2ni f\u0103r\u0103 <strong>o \u00een\u021belegere profund\u0103 a platformei.<\/strong> Pentru a avea rezultate favorabile, noi \u00ee\u021bi propunem s\u0103 \u00eencepi prin descoperirea diverselor <\/span><span style=\"font-weight: 400;\">reclame online<\/span><span style=\"font-weight: 400;\"> puse la dispozi\u021bie de Facebook, precum \u0219i avantajele fiec\u0103reia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tipurile de reclame<\/strong> oferite de Facebook sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post\u0103ri promovate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru aprecieri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 cu link c\u0103tre website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 carusel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 Canvas\/Instant Experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 dinamic\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru notorietate local\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru evenimente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru oferte<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru instalarea unei aplica\u021bii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclam\u0103 pentru prospec\u021bi<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><em>Nu te speria \u00eenc\u0103!<\/em> \u0218tim c\u0103 par multe, dar promitem c\u0103 dup\u0103 ce cite\u0219ti acest articol vei avea o \u00een\u021belegere mai bun\u0103 a <\/span><span style=\"font-weight: 400;\">reclamelor Facebook<\/span><span style=\"font-weight: 400;\"> \u0219i chiar le vei recunoa\u0219te atunci c\u00e2nd navighezi pe propriul News Feed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. Post\u0103ri promovate<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai o pagin\u0103 de afaceri pe care postezi des, cu siguran\u021b\u0103 Facebook te bombardeaz\u0103 cu notific\u0103ri de tipul <\/span><i><span style=\"font-weight: 400;\">\u201eThis post is performing well. You should boost it.\u201d (\u201eAceast\u0103 postare are rezultate bune. Ar trebui s\u0103 o promovezi.\u201d). <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Primele reclame despre care vorbim sunt exact aceste post\u0103ri promovate. \u00cen general, scopul cu care ai promova o postare este <strong>pentru a crea mai mult\u0103 interac\u021biune<\/strong> cu aceasta (reac\u021bii, comentarii, distribuiri).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Deoarece algoritmul Facebook a redus dramatic num\u0103rul de persoane la care postarea unei companii ajunge la urm\u0103ritorii s\u0103i, func\u021bia de \u201eboost post\u201d poate fi folositoare pentru a aduce postarea <strong>\u00een fa\u021ba persoanelor care deja te cunosc<\/strong> \u0219i vor fi <strong>mai predispu\u0219i s\u0103 interac\u021bioneze<\/strong> cu aceasta.<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3390\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/tic-tac-205x300.png\" alt=\"\" width=\"205\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/tic-tac-205x300.png 205w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/tic-tac.png 299w\" sizes=\"(max-width: 205px) 100vw, 205px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Postare promovat\u0103 de la <\/span><\/i><a href=\"https:\/\/www.tictac.ro\/ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Tic Tac<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Reclam\u0103 pentru aprecieri<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclama pentru aprecieri, dup\u0103 cum \u00eei spune \u0219i numele, are scopul de a <strong>cre\u0219te num\u0103rul de likes<\/strong> al paginii de afacere. Acest tip de reclam\u0103 este recomandat \u00een mod special companiilor care nu au notorietate la nivelul pie\u021bei \u021bint\u0103, deoarece criteriile de setare a audien\u021bei sunt destul de detaliate pentru a atinge<strong> exact persoanele care ar putea fi interesate.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclama are o descriere de postare, un <strong>buton de tip instigator la ac\u021biune<\/strong> (\u201eApreciaz\u0103 pagina\u201d), precum \u0219i informa\u021bii despre pagin\u0103 (Numele, num\u0103rul de aprecieri prezent \u0219i categoria de servicii).<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3388\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/subway-300x268.png\" alt=\"\" width=\"300\" height=\"268\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/subway-300x268.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/subway.png 369w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 pentru aprecieri de la <\/span><\/i><a href=\"https:\/\/www.subwayro.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Subway Rom\u00e2nia<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><b>3. Reclam\u0103 cu link c\u0103tre website<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Acestea poart\u0103 numele de <strong>\u201elink click ads\u201d<\/strong> (reclame cu link c\u0103tre website) \u0219i au rolul de<strong> a direc\u021biona poten\u021bialii clien\u021bi c\u0103tre site-ul de prezentare<\/strong> a companiei.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclama arat\u0103 ca o postare organic\u0103, cu excep\u021bia butonului de tip incitator la ac\u021biune (call to action). Acesta invit\u0103 poten\u021bialii clien\u021bi s\u0103 acceseze site-ul web, <strong>printr-o fraz\u0103 relevant\u0103<\/strong> <em>(\u201eafl\u0103 mai multe\u201d, \u201eascult\u0103 acum\u201d, \u201eaplic\u0103 acum\u201d, \u201econtacteaz\u0103-ne\u201d, \u201ecump\u0103r\u0103 acum\u201d etc).<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen afar\u0103 de acest buton, po\u021bi utiliza descrierea post\u0103rii \u0219i titlul reclamei pentru a convinge publicul \u021bint\u0103 s\u0103 apese pe link.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3383\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/foodpanda-300x278.png\" alt=\"\" width=\"300\" height=\"278\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/foodpanda-300x278.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/foodpanda.png 362w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 de la <\/span><\/i><a href=\"https:\/\/www.foodpanda.ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Food Panda<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> cu buton de \u201eComand\u0103 acum\u201d ce trimite c\u0103tre website<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><b>4. Reclam\u0103 video<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclamele video se aseam\u0103n\u0103 \u0219i ele cu post\u0103rile organice, fiind diferen\u021biate doar de mesajul \u201eSponsored\u201d de sub numele companiei. Deoarece <strong>videoclipul porne\u0219te automat,<\/strong> acest tip de <\/span><span style=\"font-weight: 400;\">promovare pe Facebook<\/span><span style=\"font-weight: 400;\"> este folositor pentru a <strong>atrage aten\u021bia utilizatorului<\/strong> atunci c\u00e2nd navigheaz\u0103 \u00een platform\u0103.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este bine de \u0219tiut c\u0103 reclama video <strong>nu are buton call to action<\/strong> (CTA) implicit. De aceea, dac\u0103 dore\u0219ti s\u0103 invi\u021bi publicul \u021bint\u0103 s\u0103 intre pe website-ul t\u0103u, ar trebui s\u0103 introduci link-ul \u00een descrierea post\u0103rii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3385\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/heineken-300x258.png\" alt=\"\" width=\"300\" height=\"258\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/heineken-300x258.png 300w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/heineken.png 418w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 video de la <\/span><\/i><a href=\"https:\/\/www.heineken.com\/ro\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Heineken<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Reclam\u0103 carusel<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclamele Facebook<\/span><span style=\"font-weight: 400;\"> de tip carusel sunt ideale pentru site-uri web de tip e-commerce, \u00eens\u0103 sunt extrem de folositoare chiar \u0219i pentru companii care comercializeaz\u0103 servicii. <strong>Utilizatorul poate derula produsele unul dup\u0103 cel\u0103lalt,<\/strong> ac\u021bion\u00e2nd ca mai multe reclame individuale \u00eentr-una singur\u0103.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u00ee\u021bi ofer\u0103 op\u021biunea de a include <strong>p\u00e2n\u0103 la 10 fotografii<\/strong> cu propriile lor titluri, descrieri \u0219i butoane CTA. Pe l\u00e2ng\u0103 descrierile individuale, po\u021bi folosi \u0219i descrierea post\u0103rii pentru a spune mai multe despre companie \u0219i, eventual, despre ofertele active.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Speciali\u0219tii \u00een marketing recomand\u0103 s\u0103 creezi o <strong>poveste coerent\u0103 de la o reclam\u0103 la alta,<\/strong> care s\u0103 conving\u0103 utilizatorul s\u0103 le vad\u0103 p\u00e2n\u0103 la cap\u0103t. Astfel, ai mai multe \u0219anse ca publicul s\u0103 achizi\u021bioneze produsele sau serviciile pe care le oferi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3382\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/dallasgo-223x300.png\" alt=\"\" width=\"223\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/dallasgo-223x300.png 223w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/dallasgo.png 365w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 de la <\/span><\/i><a href=\"https:\/\/dallesgo.ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">DallesGO<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> promov\u00e2nd diferite cursuri de dezvoltare profesional\u0103<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>6. Reclam\u0103 Canvas\/Instant Experience<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ap\u0103rut\u0103 ini\u021bial sub numele de \u201eCanvas\u201d \u0219i relansat\u0103 de Facebook ca \u201eInstant Experiences\u201d, aceasta este <strong>cea mai nou\u0103 reclam\u0103<\/strong> oferit\u0103 de re\u021beaua de socializare. Scopul ei este de a crea <strong>o c\u0103l\u0103torie captivant\u0103<\/strong> de la descoperirea produselor p\u00e2n\u0103 la achizi\u021bionare, toate \u00een platforma Facebook.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclama poate fi vizualizat\u0103 <strong>doar pe mobil<\/strong> \u0219i arat\u0103 aproape ca o aplica\u021bie mobil\u0103, <strong>acapar\u00e2nd \u00eentregul ecran<\/strong> al telefonului. Elementele care pot fi folosite \u00een acest tip de reclam\u0103 sunt numeroase: fotografii, video, carusele, fotografii care necesit\u0103 \u00eenclinarea telefonului, link-uri \u0219i chiar formulare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3386\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/jeep-151x300.png\" alt=\"\" width=\"151\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/jeep-151x300.png 151w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/jeep.png 257w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Exemplu oferit de <\/span><\/i><a href=\"https:\/\/www.facebook.com\/business\/ads\/instant-experiences-ad-destination\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> cu o reclam\u0103 Canvas de la <\/span><\/i><a href=\"https:\/\/www.jeep.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Jeep<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Un sub-tip al acestei reclame este <strong>\u201ecolec\u021bia\u201d<\/strong> care are ca scop s\u0103 promoveze produsele \u00eentr-un mod inovativ. Aceasta este format\u0103 dintr-o imagine sau un videoclip principal, precum \u0219i alte patru imagini mai mici dedesubt.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3378\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/adidas-245x300.png\" alt=\"\" width=\"245\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/adidas-245x300.png 245w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/adidas.png 333w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 \u201ecolec\u021bie\u201d de la <\/span><\/i><a href=\"https:\/\/www.adidas.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Adidas<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>7. Reclam\u0103 dinamic\u0103<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Campaniile<\/span><span style=\"font-weight: 400;\"> dinamice de pe <\/span><span style=\"font-weight: 400;\">Facebook <\/span><span style=\"font-weight: 400;\">se bazeaz\u0103 pe conceptul de <strong>remarketing,<\/strong> oferind reclame utilizatorilor <strong>care au mai fost pe website-ul companiei.<\/strong> Vizual, acestea arat\u0103 ca reclamele carusel de care am vorbit mai devreme, \u00eens\u0103 reclamele sunt create automat cu ajutorul <strong>pixel-ului de la Facebook.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pixel-ul \u00eenregistreaz\u0103 paginile de produs pe care utilizatorii le-au vizitat \u00een trecut \u0219i le ofer\u0103 o reclam\u0103 personalizat\u0103 pe baza acestora. Elementul de poveste lipse\u0219te din aceast\u0103 reclam\u0103, \u00eens\u0103 are succes ridicat deoarece arat\u0103 exact produsele de care utilizatorul este interesat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3387\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/joom-242x300.png\" alt=\"\" width=\"242\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/joom-242x300.png 242w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/joom.png 333w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 de la <\/span><\/i><a href=\"https:\/\/www.joom.com\/ro\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Joom<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> cu un produs pe care l-am vizualizat cu c\u00e2teva zile \u00een urm\u0103<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>8. Reclam\u0103 pentru notorietate local\u0103<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Facebook se g\u00e2nde\u0219te \u0219i la afacerile locale, oferind aceast\u0103 reclam\u0103 personalizat\u0103 ce apare <strong>doar persoanelor care se afl\u0103 \u00een zona sediului afacerii<\/strong> (distan\u021ba poate fi schimbat\u0103 de tine atunci c\u00e2nd creezi reclama).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclama pentru notorietate local\u0103 poate fi acompaniat\u0103 fie de un buton \u201ePrime\u0219te direc\u021bii\u201d sau \u201eSun\u0103 acum\u201d, primul fiind <strong>legat de aplica\u021bia de h\u0103r\u021bi disponibil\u0103<\/strong> pe dispozitivul utilizatorului.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3379\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/barkogi-153x300.png\" alt=\"\" width=\"153\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/barkogi-153x300.png 153w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/barkogi.png 253w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Exemplu oferit de <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/8-ways-businesses-use-local-awareness-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> cu o reclam\u0103 local\u0103 de la <\/span><a href=\"http:\/\/www.barkogi.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BarKogi<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>9. Reclam\u0103 pentru evenimente<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd creezi un eveniment pe Facebook, acesta poate fi promovat cu ajutorul unei reclame care con\u021bine <strong>buton de \u201eInteresat(\u0103)\u201d.<\/strong>\u00a0C\u00e2nd utilizatorul apas\u0103 acest buton, sau chiar d\u0103 \u201eParticipare\u201d, Facebook \u00eei va trimite <strong>notific\u0103ri periodice despre apropierea evenimentului.<\/strong> Astfel, se poate spune c\u0103 platforma chiar \u00ee\u021bi ofer\u0103 o parte de promovare gratuit\u0103.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3384\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/glowup-234x300.png\" alt=\"\" width=\"234\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/glowup-234x300.png 234w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/glowup.png 311w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 de tip eveniment de la <\/span><\/i><a href=\"http:\/\/glowup.ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Glow UP<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>10. Reclam\u0103 pentru oferte<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai o ofert\u0103 tentant\u0103 pentru publicul t\u0103u \u021bint\u0103, ar fi bine s\u0103 o folose\u0219ti \u0219i \u00eentr-o <\/span><span style=\"font-weight: 400;\">reclam\u0103 pe Facebook<\/span><span style=\"font-weight: 400;\">. Orice om este atras de oferte, nu doar din cauza reducerii de pre\u021b, dar \u0219i pentru c\u0103 <strong>\u00eel face s\u0103 se simt\u0103 special.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclamele de acest tip \u00ee\u021bi ofer\u0103 posibilitatea s\u0103 introduci <strong>8 tipuri de coduri,<\/strong> precum text, bar sau QR. Aceste coduri le po\u021bi folosi direct pe site-ul t\u0103u web, precum \u0219i direct \u00een magazin. Codul poate fi ridicat de utilizatorul atunci c\u00e2nd apas\u0103 pe butonul \u201ePrime\u0219te oferta\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Asem\u0103n\u0103tor reclamei pentru eveniment, reclama ofert\u0103 are o component\u0103 de <strong>\u201e<\/strong><\/span><strong>publicitate <\/strong><span style=\"font-weight: 400;\"><strong>gratuit\u0103\u201d sub form\u0103 de notific\u0103ri.<\/strong> Atunci c\u00e2nd cineva apas\u0103 pe butonul \u201eGet offer\u201d, Facebook \u00eei va trimite notific\u0103ri despre ofert\u0103, iar c\u00e2nd <strong>mai sunt doar 24 de ore p\u00e2n\u0103 expir\u0103 oferta,<\/strong> \u00een platform\u0103 va ap\u0103rea <strong>o num\u0103r\u0103toare invers\u0103.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3392\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/exemplu-oferta-147x300.png\" alt=\"\" width=\"147\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/exemplu-oferta-147x300.png 147w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/exemplu-oferta.png 243w\" sizes=\"(max-width: 147px) 100vw, 147px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Exemplu de reclam\u0103 ofert\u0103 oferit de <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>11. Reclam\u0103 pentru instalarea unei aplica\u021bii<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 cum \u00eei spune \u0219i numele, aceast\u0103 reclam\u0103 ajut\u0103 la instalarea unei aplica\u021bii mobile, butonul CTA \u201eInstaleaz\u0103 acum\u201d fiind <strong>legat de magazinul de aplica\u021bii<\/strong> de pe dispozitivul utilizatorului. Realizatorul reclamei poate introduce un titlu captivant, \u00een timp ce Facebook adaug\u0103 automat num\u0103rul de utilizatori ai aplica\u021biei, pentru a convinge utilizatorul s\u0103 o \u00eencerce. \u00cen rest, reclama arat\u0103 ca o postare obi\u0219nuit\u0103, cu descriere \u0219i fotografie.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3389\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/taxify-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/taxify-200x300.png 200w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/taxify.png 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 pentru instalarea aplica\u021biei mobil\u0103 <\/span><\/i><a href=\"https:\/\/taxify.eu\/ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Taxify<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>12. Reclam\u0103 pentru prospec\u021bi<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tipul acesta de <\/span><span style=\"font-weight: 400;\">campanie Facebook<\/span><span style=\"font-weight: 400;\"> are scopul de a transforma un simplu utilizator care vizioneaz\u0103 o reclam\u0103, \u00eentr-un poten\u021bial client care <strong>formeaz\u0103 o leg\u0103tur\u0103 cu marca prin completarea unui formular<\/strong> (abonare la newsletter, primirea unei oferte, programarea unei \u0219edin\u021be etc).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3381 aligncenter\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/bitgtradero1-262x300.png\" alt=\"\" width=\"262\" height=\"300\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/bitgtradero1-262x300.png 262w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/bitgtradero1.png 375w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3380 aligncenter\" src=\"https:\/\/360advertising.ro\/new\/360adv\/wp-content\/uploads\/2019\/02\/bigtradero2-190x300.png\" alt=\"\" width=\"222\" height=\"350\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/bigtradero2-190x300.png 190w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2019\/02\/bigtradero2.png 319w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Reclam\u0103 pentru prospec\u021bi de la <\/span><\/i><a href=\"https:\/\/bigtrade.ro\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Big Trade RO<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen sf\u00e2r\u0219it, le-am trecut pe toate \u00een revist\u0103. <em>A fost cam mult de citit, nu?<\/em> Ei bine, sper\u0103m c\u0103 dup\u0103 citirea acestui articol, vei crea cu \u00eencredere <\/span><span style=\"font-weight: 400;\">reclame pe Facebook<\/span><span style=\"font-weight: 400;\"> pe care nu le-ai mai \u00eencercat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 sim\u021bi c\u0103 \u00eenc\u0103 nu cuno\u0219ti foarte bine domeniul, po\u021bi citi mai multe despre <a href=\"https:\/\/360advertising.ro\/new\/cum-sa-ai-succes-pe-social-media\/\">promovarea pe Facebook<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">sau po\u021bi <\/span><a href=\"https:\/\/360advertising.ro\/new\/contact\/\"><span style=\"font-weight: 400;\">s\u0103 ne contactezi<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i \u00ee\u021bi vom crea un <strong>plan personalizat de promovare<\/strong> pe re\u021belele de socializare.<\/span>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poate p\u0103rea simplu s\u0103 creezi o reclam\u0103 pe Facebook. Un click acolo, un click dincolo. \u0218i gata! Clien\u021bi din bel\u0219ug.\u00a0 &nbsp; Ei bine, chiar \u0219i setarea unei reclame pe Facebook este o art\u0103, pe care nu o po\u021bi st\u0103p\u00e2ni f\u0103r\u0103 o \u00een\u021belegere profund\u0103 a platformei. Pentru a avea rezultate favorabile, noi \u00ee\u021bi propunem s\u0103 \u00eencepi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,20],"tags":[45,46,47,48,49,9],"class_list":["post-3377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-social-media","tag-ads","tag-facebook","tag-facebook-ads","tag-promovare","tag-reclame","tag-social-media"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/3377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=3377"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/3377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/3393"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=3377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=3377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=3377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}