{"id":3071,"date":"2018-08-02T14:52:31","date_gmt":"2018-08-02T14:52:31","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=3071"},"modified":"2018-08-02T14:52:31","modified_gmt":"2018-08-02T14:52:31","slug":"extensii-googleads","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/extensii-googleads\/","title":{"rendered":"Extensii Google Ads care \u00ee\u021bi vor scoate \u00een eviden\u021b\u0103 reclama"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00cenainte de toate secretele pe care vrem s\u0103 \u021bi le dezv\u0103luim, \u00eencepem ziua cu noi ve\u0219ti! Din data de 24 Iulie 2018, Google AdWords s-a rebranduit cu un nume \u0219i un logo nou! Astfel, Google AdWords a devenit Google Ads, URL-ul fiind schimbat \u0219i el, din adwords.google.com \u00een ads.google.com. Vestea bun\u0103 este c\u0103 aceast\u0103 schimbare nu va necesita nicio ac\u021biune din partea utilizatorilor, \u00eentruc\u00e2t nu vor fi afectate campaniile!<\/p>\n<p>Iar acum, s\u0103 trecem la treab\u0103! Ai observat c\u0103 atunci c\u00e2nd c\u0103uta\u021bi online, multe reclame de pe pagina de rezultate, seam\u0103n\u0103 \u00eentre ele? Trebuie s\u0103 acorzi mare aten\u021bie modului \u00een care \u00ee\u021bi creezi anun\u021burile, pentru a ie\u0219i \u00een eviden\u021b\u0103! Iar pentru a reu\u0219i acest lucru, \u00ee\u021bi trebuie metode inovative! Noi \u00ee\u021bi vom ar\u0103ta cum s\u0103 \u00ee\u021bi promovezi afacerea, cu ajutorul extensiilor la reclam\u0103!<\/p>\n<p>Cel mai important, trebuie s\u0103 \u0219tii c\u0103 extensiile sunt fragmente de informa\u021bie suplimentar\u0103, care\u00a0apar \u00een anun\u021burile tale pe Google Search. De asemenea, pre\u021bul acestora variaz\u0103 \u00een func\u021bie de c\u00e2te click-uri unice s-au dat pe reclam\u0103.<\/p>\n<ul>\n<li>\n<h3><strong>Extensiile de sitelink-uri<\/strong> &#8211; Aceste extensii ofer\u0103 posibilitatea de a ad\u0103uga link-uri adi\u021bionale \u00een reclam\u0103. Astfel, oferi clien\u021bilor t\u0103i posibilitatea de a intra \u00een contact cu serviciile tale, direct din reclam\u0103.<\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3114 \" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/Sitelink-2.png\" alt=\"\" width=\"656\" height=\"174\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Sitelink-2.png 765w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Sitelink-2-300x80.png 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<ul>\n<li>\n<h3><b>Sitelink-uri cu detalii suplimentare<\/b> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Similare extensiilor de sitelink-uri, aceste extensii <\/span><span style=\"font-weight: 400;\">permit furnizarea unor detalii suplimentare anun\u021bului. Re\u021bine \u00eens\u0103, detaliile suplimentare pot fi difuzate doar pe desktopuri \u0219i tablete!<img decoding=\"async\" class=\"aligncenter wp-image-3115 \" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/Sitelinkext-1.png\" alt=\"\" width=\"681\" height=\"170\" \/><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Extensiile pentru \u00een\u0219tiin\u021b\u0103ri<\/b> <span style=\"font-weight: 400;\">&#8211; Aceste extensii \u00ee\u021bi ofer\u0103 un r\u00e2nd suplimentar de text publicitar, care este divizat \u00een fragmente de text scurte \u0219i concise. Nu po\u021bi da click pe ele, dar te pot ajuta s\u0103 eviden\u021biezi anumite caracteristici ale companiei sau ale produsului, <\/span><span style=\"font-weight: 400;\">pe care utilizatorul nu le-ar avea \u00een alt mod.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-3126 aligncenter\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/x-1.png\" alt=\"\" width=\"549\" height=\"121\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Extensiile de loca\u021bie<\/b> <span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">Aceste extensii au rolul de a <\/span><span style=\"font-weight: 400;\">afi\u0219a \u00een anun\u021b adresa \u0219i orele de func\u021bionare ale afacerii tale. Recomandarea noastr\u0103 este s\u0103 folose\u0219ti aceast\u0103 extensie dac\u0103 \u00ee\u021bi dore\u0219ti mai mul\u021bi clien\u021bi fizici, prin intermediul geo-target\u0103rii. <\/span><span style=\"font-weight: 400;\">Dac\u0103 e\u0219ti produc\u0103tor \u0219i vrei ca utilizatorii s\u0103 \u00ee\u021bi g\u0103seasc\u0103 produsele din lan\u021burile comerciale \u0219i magazine, folose\u0219te extensiile de loca\u021bie afiliate.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3090 aligncenter\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/Location-Extension.png\" alt=\"\" width=\"593\" height=\"102\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Location-Extension.png 616w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Location-Extension-300x52.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<ul>\n<li>\n<h3><b>Extensii de apel<\/b>&#8211; Extensiile de apel permit afi\u0219area \u00een anun\u021b a\u00a0num\u0103rului t\u0103u de telefon.\u00a0Astfel, utilizatorii te pot contacta telefonic mult mai u\u0219or!<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3132 aligncenter\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/google-adwords-price-extensions-desktop.jpg\" alt=\"\" width=\"543\" height=\"96\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/google-adwords-price-extensions-desktop.jpg 543w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/google-adwords-price-extensions-desktop-300x53.jpg 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<ul>\n<li>\n<h3><b>Extensiile pentru mesaje<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">Extensiile pentru mesaje \u00eel ajut\u0103 pe utilizator s\u0103 intre \u00een contact direct cu tine printr-un simplu click. Astfel, vei fi anun\u021bat c\u0103 cineva vrea s\u0103 fac\u0103 o rezervare, s\u0103 ob\u021bin\u0103 o ofert\u0103 sau s\u0103 cear\u0103 informa\u021bii suplimentare.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3124 aligncenter\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/Message2-1.png\" alt=\"\" width=\"386\" height=\"213\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Message2-1.png 386w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/Message2-1-300x166.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Extensiile de promo\u021bii\u00a0<\/b>&#8211; Aceste extensii fac vizibile anumite promo\u021bii, reduceri sau oferte pe care le ai \u00eentr-o perioad\u0103 anume.<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3130 aligncenter\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/promo.png\" alt=\"\" width=\"375\" height=\"212\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/promo.png 375w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/promo-300x170.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Extensiile de aplica\u021bii\u00a0<b><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">Extensiile de aplica\u021bii \u00ee\u021bi permit s\u0103 adaugi un buton de desc\u0103rcare a aplica\u021biei\u00a0<\/span><\/b><\/b><b><b><span style=\"font-weight: 400;\">mobile, din Google Play sau din Magazinul iTunes,<\/span><\/b> <span style=\"font-weight: 400;\">acesta<\/span><span style=\"font-weight: 400;\"> fiind afi\u0219at l\u00e2ng\u0103 anun\u021b.<\/span><\/b><\/h3>\n<p>&nbsp;<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3088 size-full\" src=\"https:\/\/new.360advertising.ro\/wp-content\/uploads\/2018\/08\/App-Extension.png\" alt=\"\" width=\"306\" height=\"170\" srcset=\"https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/App-Extension.png 306w, https:\/\/360advertising.ro\/new\/wp-content\/uploads\/2018\/08\/App-Extension-300x167.png 300w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A\u0219adar, extensiile la reclam\u0103 sunt instrumente care genereaz\u0103 con\u021binut captivant, pe baza c\u0103rora\u00a0 po\u021bi interac\u021biona mult mai u\u0219or cu utilizatorii. Pentru a avea anun\u021buri vizibile \u0219i de succes, \u00ee\u021bi recomand\u0103m s\u0103 apelezi la speciali\u0219tii din domeniul marketingului digital! Ace\u0219tia \u00ee\u021bi vor oferi cele mai bune sfaturi \u0219i solu\u021bii!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cenainte de toate secretele pe care vrem s\u0103 \u021bi le dezv\u0103luim, \u00eencepem ziua cu noi ve\u0219ti! Din data de 24 Iulie 2018, Google AdWords s-a rebranduit cu un nume \u0219i un logo nou! Astfel, Google AdWords a devenit Google Ads, URL-ul fiind schimbat \u0219i el, din adwords.google.com \u00een ads.google.com. Vestea bun\u0103 este c\u0103 aceast\u0103 schimbare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,24],"tags":[],"class_list":["post-3071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commmerce","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/3071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=3071"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/3071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/3072"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=3071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=3071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=3071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}