{"id":2962,"date":"2017-08-17T07:47:16","date_gmt":"2017-08-17T07:47:16","guid":{"rendered":"https:\/\/360advertising.ro\/new\/?p=2962"},"modified":"2017-08-17T07:47:16","modified_gmt":"2017-08-17T07:47:16","slug":"marketingul-traditional-marketingul-online","status":"publish","type":"post","link":"https:\/\/360advertising.ro\/new\/marketingul-traditional-marketingul-online\/","title":{"rendered":"Marketingul tradi\u021bional vs. Marketingul online"},"content":{"rendered":"

C\u00e2nd vine vorba de<\/span> marketing<\/b>, multe companii oscileaz\u0103 \u00eentre canalele <\/span>clasice<\/b> \u0219i cele <\/span>digitale<\/b>. Pe scurt, nu \u0219tiu dac\u0103 s\u0103 aleag\u0103 marketingul tradi\u021bional \u0219i metodele acestuia sau marketingul online. Care este mai eficient? Cum \u0219tiu c\u0103 metoda de marketing aleas\u0103 este potrivit\u0103 \u0219i c\u0103 func\u021bioneaz\u0103? Oare trebuie s\u0103 fac marketing pe cont propriu sau s\u0103 las totul pe m\u00e2na unui specialist? Toate aceste \u00eentreb\u0103ri \u0219i \u00eenc\u0103 multe altele apar \u00een mintea ta atunci c\u00e2nd trebuie s\u0103 decizi ce metod\u0103 de marketing trebuie s\u0103 adop\u021bi pentru brandul t\u0103u. <\/span><\/p>\n

\u00cen continuare, \u00ee\u021bi vom face o scurt\u0103 prezentare a celor dou\u0103 tipuri de marketing \u0219i vom enumera avantajele\/beneficiile \u0219i dezavantajele fiec\u0103ruia. De asemenea, \u00ee\u021bi vom ar\u0103ta \u0219i cum le po\u021bi \u00eembina dac\u0103 hot\u0103r\u0103\u0219ti c\u0103 a\u0219a este cel mai bine. Dar, nu uita, cel mai bine este s\u0103 ceri p\u0103rerea unui specialist, care te poate \u00eendruma astfel \u00eenc\u00e2t s\u0103 nu ai parte de e\u0219ec \u0219i s\u0103 fii nevoit s\u0103 iei totul de la cap\u0103t.<\/span><\/p>\n

    \n
  1. Marketingul tradi\u021bional<\/b> utilizeaz\u0103 urm\u0103toarele <\/span>instrumente<\/b>: reclamele TV, reclamele prin radio, bro\u015furi, cataloage etc. El reprezint\u0103 o comunicare de mas\u0103, ajunge \u00een acela\u0219i timp la mai multe persoane, iar comunicarea se face <\/span>unidirec\u021bional<\/b> – de la v\u00e2nz\u0103tor la client. <\/span>Efectul<\/b> s\u0103u este unul cumulat, se ob\u021bine \u00een timp.<\/span><\/li>\n
  2. Marketingul online<\/b> implic\u0103 <\/span>instrumente<\/b> precum: re\u0163elele de socializare, paginile web, blog-urile, banner ads etc. <\/span>Mesajul pe care \u00eel adreseaz\u0103 marketingul online este destinat clientului, ca individ, iar scopul s\u0103u este s\u0103 satisfac\u0103 o anumit\u0103 nevoie a acestuia. Comunicarea este <\/span>bidirec\u021bional\u0103<\/b> – de la v\u00e2nz\u0103tor la client \u0219i de la client la v\u00e2nz\u0103tor, c\u00e2t despre <\/span>efect<\/b>, acesta este unul imediat.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    \u00cen ceea ce prive\u0219te <\/span>avantajele \u0219i dezavantajele<\/b> fiec\u0103rui tip de marketing, o s\u0103 \u00eencepem cu beneficiile <\/span>marketingului tradi\u021bional.<\/b> Doar el a fost primul, nu?<\/span><\/p>\n

      \n
    1. Po\u021bi ajunge la publicul \u021bint\u0103 local cu u\u0219urin\u021b\u0103;<\/span><\/li>\n
    2. Materialele pot fi p\u0103strate;<\/span><\/li>\n
    3. Este u\u0219or de \u00een\u021beles de c\u0103tre public;<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      C\u00e2t despre <\/span>dezavantaje<\/b>, amintim:<\/span><\/p>\n

        \n
      1. Interac\u021biune mic\u0103 \u00eentre mediul utilizat \u0219i clien\u021bi; <\/span><\/li>\n
      2. Este costisitor;<\/span><\/li>\n
      3. Rezultatele strategiei nu pot fi m\u0103surate a\u0219a u\u0219or.<\/span><\/li>\n<\/ol>\n

         <\/p>\n

        \u00cen schimb, <\/span>marketingul online<\/b> are urm\u0103toarele avantaje:<\/span><\/p>\n

          \n
        1. Te po\u021bi adresa at\u00e2t unui public local, c\u00e2t \u0219i unuia interna\u021bional (global business); <\/span><\/li>\n
        2. Publicul poate alege modalitatea prin care s\u0103 primeasc\u0103 con\u021binutul pe care i-l adresezi. <\/span><\/li>\n
        3. Costurile sunt mai reduse; <\/span><\/li>\n
        4. Interac\u021biunea mare este posibil\u0103; <\/span><\/li>\n
        5. Datele sunt u\u0219or \u00eenregistrate, iar rezultatele u\u0219or m\u0103surate.<\/span><\/li>\n
        6. Dezvoltarea brandului; <\/span><\/li>\n
        7. Rezultate \u00een timp real; <\/span><\/li>\n
        8. Viralizare.<\/span><\/li>\n<\/ol>\n

           <\/p>\n

          Este bine s\u0103 te g\u00e2nde\u0219ti la ceea ce ar fi <\/span>eficient \u0219i potrivit<\/b> pentru business-ul t\u0103u. Iar acest lucru pretinde s\u0103 alegi un mediu care s\u0103 nu fie foarte costisitor, dar care s\u0103 fie<\/span> eligibil<\/b> cu strategia ta de marketing, s\u0103 alegi o strategie care \u021bi-ar putea aduce dezvoltare \u0219i s\u0103 utilizezi o platform\u0103 care s\u0103 \u00ee\u021bi ofere un r\u0103spuns<\/span> tangibil<\/b>, direct, astfel \u00eenc\u00e2t <\/span>rezultatele<\/b> s\u0103 apar\u0103 <\/span>imediat<\/b>. \u00cen aceast\u0103 parte a articolului, o s\u0103 \u00ee\u021bi oferim un exemplu de mix \u00eentre marketingul tradi\u021bional \u0219i cel online. Acest exemplu vine de la Tropicana, care a realizat c\u0103 cea mai bun\u0103 strategie este aceea de a \u00eembina <\/span>tradi\u021bionalul cu digitalul<\/b> pentru cel mai bun efect.<\/span>\"\"<\/p>\n

          Noi recomand\u0103m<\/span> at\u00e2t marketingul online, c\u00e2t \u0219i marketingul tradi\u021bional<\/b>. \u0218i a\u0219a cum am ar\u0103tat \u00een articol, ele au at\u00e2t avantaje, c\u00e2t \u0219i dezavantaje \u0219i pot fi utilizate \u0219i \u00eempreun\u0103. Iar noi, de\u0219i suntem pasiona\u021bi \u0219i lucr\u0103m \u00een mediul digital, folosim \u0219i mijloace tradi\u021bionale. Recomandarea noastr\u0103 este s\u0103 analizezi cu aten\u021bie cele dou\u0103 tipuri \u0219i s\u0103 apelezi la cineva specializat care \u00ee\u021bi poate oferi o p\u0103rere obiectiv\u0103 \u0219i constructiv\u0103, potrivit\u0103 business-ului t\u0103u.<\/span><\/p>\n

           <\/p>\n

           <\/p>\n

           <\/p>\n

           <\/p>\n

          Sursa foto:\u00a0http:\/\/www.eliteonlinemedia.com<\/a><\/em><\/p>\n

          https:\/\/seriouslysimplemarketing.com<\/a><\/em> \t<\/p>\n","protected":false},"excerpt":{"rendered":"

          C\u00e2nd vine vorba de marketing, multe companii oscileaz\u0103 \u00eentre canalele clasice \u0219i cele digitale. Pe scurt, nu \u0219tiu dac\u0103 s\u0103 aleag\u0103 marketingul tradi\u021bional \u0219i metodele acestuia sau marketingul online. Care este mai eficient? Cum \u0219tiu c\u0103 metoda de marketing aleas\u0103 este potrivit\u0103 \u0219i c\u0103 func\u021bioneaz\u0103? Oare trebuie s\u0103 fac marketing pe cont propriu sau s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":2966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,21,23],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-sfaturi-branding","category-tehnologie","category-web-development"],"_links":{"self":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":0,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media\/2966"}],"wp:attachment":[{"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360advertising.ro\/new\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}